You’ve been selling on Amazon.com for some time and all of a sudden you receive a notice from them that your selling privileges have been suspended.
How could they do that to you? Don’t they know that you try very hard? Don’t they realize what this means to your business? The number of hours you have put into Amazon is crazy, don’t they care?
Sorry to say, Amazon’s focus is not on making Sellers happy; the reason that Amazon has grown to the size it is, is because they concentrate on making their customers happy. You heard me right, they see buyers as their customers, not yours. They have done this in an attempt to make sure every buyer has a good experience shopping on Amazon. It obviously works.
So, you have kicked the desk, punched a pillow and screamed at the ceiling. Now what?
Now it is time to take the emotion out of the situation. Sit back and evaluate why this happened. Did you receive multiple policy violation notices? Did you respond or take proper action when you did? Are your Performance Ratings where they should be? There is a large number of reasons that you might have had your selling privileges suspended. Were you paying attention to what they were telling you? Or just too busy trying to fulfill orders? Be honest.
First, you must look at your business processes and practices to see if they align with Amazon’s policies. If not, you have to acknowledge this and fall on your sword; apologize for not seeing the light sooner, for not making the necessary changes before the suspension.
Second, do not ask for additional information, looking to Amazon for the ASINs that are in violation will not help your cause. Do your own investigating, come up with a new plan and processes to support that plan to make sure you never make that same mistake again.
Thirdly, go into your Performance notices, click on the appeal button and provide Amazon with your apology, along with letting them know exactly what actions you are taking to correct this issue(s), provide them the details of your new strategy. If your process includes a way for Amazon to have more control over the situation, such as using FBA to fulfill orders, this will help your case.
Lastly as a part of your appeal, you will want to ask them to reinstate your selling privileges.
Make certain to provide them with a phone number where you can be reached. Make sure all the information you provide is sincere, accurate and achievable. Then you will stand a good chance of successfully selling on the Amazon.com marketplace.